About The Client
An Indo-Chinese joint venture company specializing in high-speed steel and die steel raw materials for the cutting tools manufacturing industry. With a strong foothold in B2B industrial markets and a reputation for quality materials, they needed a digital presence that matched their offline credibility to capture emerging online procurement trends in the manufacturing sector.
The Key Challenge
The website was built without SEO considerations. Non-SEO friendly URL structures made it nearly impossible for search engines to properly index and rank their product pages and service offerings.
Despite having a functional website with valuable product information, Google had not indexed their pages, rendering them invisible to potential B2B buyers searching for steel suppliers online.
An SSL certificate was purchased but never implemented. The site remained on HTTP, creating security warnings that damaged credibility and search rankings.
Large, well-established industrial suppliers with massive product inventories and strong domain authority dominated search results, making it challenging to break through as a relatively unknown player.
Their Google Business Profile was not optimized, missing opportunities to capture local B2B searches from manufacturers and procurement managers in their region.
Accumulated harmful backlinks were actively suppressing their domain authority, while a complete absence of blogging meant zero content to attract organic traffic.
Our Solution
We executed a technical SEO-focused transformation that prioritized foundational fixes before scaling content and authority-building efforts.
Restructured every URL on the website to follow SEO best practices. Created logical, keyword-rich URL hierarchies that clearly communicated page content to both users and search engines, ensuring smooth indexation.
Implemented comprehensive HTTPS migration, redirecting all HTTP URLs to secure versions. This not only improved security and user trust but also gave them the SEO ranking boost that secure sites receive.
Fixed crawl errors, optimized XML sitemaps, implemented proper canonical tags, and ensured robots.txt was configured correctly. Made the entire site technically sound for search engine crawling and indexing.
Completely optimized their Google Business Profile with accurate business information, service categories, high-quality images, and consistent NAP (Name, Address, Phone) citations across directories to strengthen local search presence.
Launched an industry-specific blog covering topics like steel grade comparisons, cutting tool material selection, and manufacturing trends. Content was optimized for technical B2B keywords that procurement managers actually search for.
Conducted thorough toxic backlink audit and disavowed harmful links. Simultaneously built quality backlinks from industry publications, B2B directories, and manufacturing forums to establish domain authority.
Result
Our technical SEO overhaul and strategic content approach transformed the steel company’s digital presence, making them discoverable to B2B buyers and establishing them as a credible online supplier in just 6 months.
60% increase in overall website traffic
31% growth in organic search traffic
52% boost in new user acquisition
Full website indexation and improved search visibility
Project Details
Indo-Chinese Steel & Tools Pvt. Ltd.
6 months
Technical SEO, B2B Marketing, Link Building, Local SEO